Choosing between fashion and a sustainable  is becoming easier and easier. Take for instance  this smart and elegant REVEAL bamboo watch. It’s completely handcrafted out of natural bamboo, featuring a Japanese movement, tenacious structure, not to mention it comes with it’s very own handmade natural bamboo box! How bad do you want one!?

In case you don’t remember, bamboo is one of the fastest growing plants on Earth.  But,  if the watch alone doesn’t do it for you, at least you’ll have comfort knowing that Reveal will plant a tree for every item purchased. Genius!

Via Whatthecool