Stripes, numbers, colors, and logos – the graphic visual look of a race car has to stand out from all the others as they go zooming by. Most people don’t know that racing cars from the likes of Porsche, Ferrari, Maserati, and Lotus were given their looks not by marketing strategists or designers, but by pure chance. Go Faster is a collection of over one hundred examples of race car design that documents the carefree anarchy in which they were created.
In the book, colorful racing cars are featured next to blank, white models. Thanks to this juxtaposition, Go Faster not only takes its readers on a breakneck ride through images of racing history, but also shows them exactly how the graphics modulate the look of the vehicle. The neutral models in the book also give readers ample opportunity to imagine their own possibilities for graphic design in motor sports.
In the following video, Go Faster-author Sven Völker takes us for a joy ride at the Porsche Museum in Stuttgart for a whip-fast lesson in competitive war paint, visual anarchy and piggish car designs.