Leica “Sharpest Details” Campaign by Y&R Zurich

This is the creative ad campaign produced by Swiss Agency Advico Y&R Zurich for Leica’s new S2, featuring a staggering 37.5 million megapixels. The posters, shown here, provide razor sharp close ups of the walls and fences on which they are placed. The campaign, won Gold for Print at the 2010 Epica Awards (Europe Premier Creative Award).

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