“Only the Brave” Diesel x Pinarello Urban Bicycle

This latest fashion company branded bike, “Only the Brave”, is collaboration between Diesel and Pinarello and is geared toward the urban singlespeed/fixie crowd. About the collaboration, Fausto Pinarello himself had this to say:

Pinarello and Diesel together: a perfect joint venture, two Italian brands deeply rooted in the same territory…by bike they are just two hours away!  We are part of two different industries: they make people feel comfortable and we make people feel tired…but we share the typical Italian creativity and the constant desire to astonish and surprise our clients!”

The pre-rollout of this bike recently took place in Japan, at the Cycle Mode fair in Tokyo. “Only the Brave” features a uniquely shaped hydroformed aluminum frame and will sell for 850 euros ($1,200). It will be available in Diesel Green and Matt Black versions, starting this month in select Diesel stores and at Pinarello dealers.