Braun introduces a new line of sport watches fort the active design-minded which are ready for delivery in January 2012. Integrated in a durable, non-sticky, non allergenic silicone watch band, these quartz timepieces are ultra comfortable, lightweight as well as extremely attractive. Braun’s commitment to reliable manufacturing together with a passion for aesthetic led to their worldwide reputation of excellent products throuhghout their 90-year history. Their legendary design team led in trund by Dieter Rams, Dietrich Lubs, and now by Markus Orthey, took up digital watches and clocks in the 1970s, after a two-decade hiatus has returned to producing unique design timepieces. With a nod to Lub’s designs, the 2011-12 watches are their own new entities, adapted to our new active lifestyles and needs. In response to the need for a no fuss sport watch, Braun’s 111 and 115 chrono lines integrate the timepiece into a easy-to-wear custom adjustable band at a great price. Braun Sport Watches feature Solid stainless steel backs, custom-adjust silicone bands, with stainless steel clasp, they are water resistant to 5 ATM (250′). The Sport Watches line will be available soon at gselect for pre-orders, delivery early January 2012.