Heavy Eco is an Estonian fashion label established in 2010 which is gaining a lot of fame for being an eco-conscious and socially progressive organization that sells products designed and made by inmates in Estonian prisons. Eastern European jailbirds are stamping their own dark flair into products, creating unique hard-wearing accessories from dead advertising billboards. These billboards are huge (measuring 6×3 meters) and there are endless possibilities to cut them, so what you see on a bag is decided by the inmates who made the product.
Our aim is to show that just because something or someone seems to be lost or useless doesn’t mean that they don’t have a future. We believe that roots to jail lies in childhood, so we try to help young homeless & orphanage children who don’t have parents’ support & guidance. We can’t guarantee them a happy life, but we can give them a better chance. That’s why 50% of profits are donated to help homeless & orphanage children.
The Heavy Eco collection also includes T-shirts & men’s underwear made of organic cotton. Images on the T-shirts are portraying the world as it is, with pictures in black and white taken from everyday life in Eastern Europe, may it be a graffiti on the prison wall or an average Joe’s chest hair.
Heavy Eco’s aim is to show that just because something or someone seems to be lost or useless doesn’t mean that they don’t have a future. When you buy Heavy Eco products, you also do good. 7% of our sales go to different charity projects, helping homeless & orphanage children in Eastern Europe to have a chance for a better life. All artesians involved (including convicts) get paid for their work.
We only use old, discarded billboards to make different bags, no misprints or production leftovers are used. Organic cotton used for t-shirts and underwear is GOTS certified and only water based inks are used for silk-screen printing.
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