An experience begins and (ext)ends well before and beyond the actual “use” of a product, Italian Soup Studio seems to know that very well. Their Daiana floor lamp has a shape of a classic floor lamp turned upside down. The base and the stem light up instead of the shade, which turns into a small side table.

via submission

Davide

Davide was born and raised in the tiny Piemonte town of Biella, world-famous for its textiles and the hometown of Michaelangelo Pistoletto. A life-long passion for design and innovation led Davide to New York City, where he lives with his family. He created Gessato in 2006, and he's been pioneering new communication tools and techniques ever since.