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NIKEcraft by Tom Sachs

Posted by on May 15, 2012 in ART

Borne out of an unexpected pairing between fiercely independent artist Tom Sachs and retail giant Nike comes the quirkly-named lovechild NIKECraft. Launched on the eve of Tom’s exhibit Space Program: Mars (a continuation of the artist’s obsession with space-related works), the collection does indeed take things above and beyond.

The Mars Yard Shoe, the Trench, The Marsfly Jacket, and the Lightweight Tote. All using materials never seen before in sportswear, such as automotive airbags, boat mainsails, and yes, the space suit material itself. True to tech form, “each piece is packed with functionality that would prove useful in the voyage through space,” states the Nike website.

And, one wonders, what what might these be? “Zipper pulls that double as storage containers, paracords that can be fashioned as a tourniquet, and embellishments like the periodic table of elements screened on the inside of a jacket—they all merge visual interest with purpose.”

via

katrina ABOUT KATRINA TAN - A magazine creative director (and former features editor) with a love for stories. Always wanting to know the whys and hows behind the art and the artist, Katrina is now the brains behind REAL EYES. As such, her days are mainly spent with her eyes on the Net and the streets, sifting out the best in creatives and culture.
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