
The first collection of flat pack, carry away furniture by London based design brand ByALEX has been sold at leading department store John Lewis since October 2011. This collection was inspired by playful typography, and consists of the A Stool, the A Side Table and the a Coat Stand. Available in white and smoke gray, each of these pieces have a smooth finish while exposing the natural plywood edges and can be assembled by the user in a simple three step process.










images © Tom Swain/Photographer

Jessie was born in China in 1989; she holds a Bachelor degree in Marketing and Global Management from Binghamton University and is currently a marketing major MBA student there. Her diverse background provided her with early exposure to different cultures which led her to take an interest in international business development. Even though she has serious intentions in becoming a globalized business woman in the future she also has many hobbies that people normally wouldn’t link together. She is a cosmetics/skincare enthusiast who started her own YouTube channel as a beauty guru in hopes of sharing her knowledge and experiences with the rest of the community. She is a dedicated foodie that spends countless hours researching the best places in town to eat and enjoy time with her friends. With possibilities of culinary school and makeup freelancing in her future, she is open-minded and hopes to live as optimistic as she can be.
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