The first collection of flat pack, carry away furniture by London based design brand ByALEX has been sold at leading department store John Lewis since October 2011. This collection was inspired by playful typography, and consists of the A Stool, the A Side Table and the a Coat Stand. Available in white and smoke gray, each of these pieces have a smooth finish while exposing the natural plywood edges and can be assembled by the user in a simple three step process.

images © Tom Swain/Photographer