Corrugated cardboard is probably the base of the pyramid that represents the social hierarchy of materials. However, revolution is in the air, the effort spearheaded by designer Dan Goldstein. Taking a form somewhat similar to the Hardoy chair (also, “butterfly” chair), Re-Ply uses four layers of heavy-duty fiberboard. The tensile strength of these fibers is strong enough for the chair’s simple construction, which is finished off with a triangular steel based that allows gentle rocking for the sitter’s comfort. When all is said and done, the Re-Ply will be the last reply to the question of affordable, upcycled seating.