“Looking Good in the Hood” Janne Iivonen x Goodhood

Goodhood Store, a London-based retailer, has commissioned Janne Iivonen to capture fun, fashion, and festivity in a series of illustrations titled Looking Good in the Hood. The project draws inspiration – literally and figuratively – from Goodhood shoppers, and their sense of style. In each of the diagrammatic illustrations complete with arrows to highlight key trends, the happy characters sport holiday cheer with knits caps, warm scarves, and cute outfits. While the adults might look to take a fashion tip or two, children can still enjoy the bright colors and smiling and friendly individuals.

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