Ideal for an artist’s studio, the Light ‘O’ can be positioned three different ways for reflected, direct, or atmosphere lighting. The lamp shade, a concrete “o”-val, balances on the birch plywood base, pointing straight down or at a diagonal. The top of the lampshade is furnished with a ring of black rubber, through which the yarn-like red power cord threads into the lamp and connects to the light bulb. Altogether, the Light ‘O’ is an unobtrusive yet playful fixture that brings a clean industrial look to your home or workspace. The Light ‘O’ will be available from Seoul’s 220+ design in October 2013.