Based in Cambridge, Massachusetts, Rossling & Co. is a young, crowd-funded brand with one collection of watches recently released on the market. Just a few days ago, Rossling & Co. launched a second Kickstarter campaign to fund their next big design, the Helgray watch family. Each of the four Helgray timepieces offers the appearance of a vintage watch with the convenience and affordability of contemporary manufacturing. Built with the watch parts of today, the watches are simple to maintain and fix. While Rossling & Co. chose quality components, such as a Swiss quartz movement, they remain committed to no-frills designs priced under the $300 mark.

Made in the style of military watches, the Helgray line holds a large, legible face inside a stainless steel case with wire lugs. The unisex strap is made of buffalo leather and circles around in a handsome bowl shape. The Helgray family includes four designs with varying two- and three-hand movements and other options, including the date, a seconds subdial, a second time zone, and a two-register chronograph. Hurry to lock into the pre-order deals. The Helgray watches are already more than 400% funded.

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Holly

Holly is a poet from Kentucky. She grew up first in a Sears house, then on a farm. She studied English and Gender Studies at Mount Holyoke College and moved to Manhattan for love. As an occasional jewelry-maker and museum patron, Holly favors wearable and functional design but is eager to see work that challenges her aesthetics. Read more and connect by visiting her blog, Twitter, and LinkedIn.

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