Founded by Yongkyu Kim and Jonghyun Baek, ecoid is a sustainable design company based in Boston, Massachusetts. Their first product, Cella, grew from a green roof research project at Harvard University’s Graduate School of Design. In its current form, the urban gardening innovation serves as a microclimate for moss and small plants, grown from plug or seed. The planters are made of UV-protected, scratch-resistant, phthalate-free PVC, a plastic that is flexible, lightweight, and durable. Their porous honeycomb exposes the plants to just the right amount of sunlight, moisture, and air, mimicking how a pebbled surface strikes a balance between exposing and protecting moss in its natural environment. The modular design can be installed individually or in clusters on the floor, wall, or ceiling, indoors or outdoors, with mesh, hangers, or glue. Available just in white for the initial run, the design comes in small, medium, and large sizes, with or without starter moss. The Cella is planned to be manufactured in China, and the moss will be grown at a cultivation lab in Korea. Support this earthy design on Kickstarter.