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Montblanc is the first luxury watchmaker to unveil smart technology. Their newest addition to the Timewalker series offers fitness tracking, social notifications, and remote control as well as high end style and customization options. The innovative technology can be purchased and used with a Timewalker watch design or alone as an interchangeable strap ($423).

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The Urban Speed E-Strap is a second face for one’s designer watch. It offers cutting-edge features without disrupting the look of a utility watch such as the Timewalker. To this effect, the strap’s OLED touch display unit can be worn on the back of the wrist at the same time that a handsome, analog watch is displayed on the opposite side.

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The E-Strap itself has all of the Timewalker features. As a fitness tracker, the strap records steps, calories, and distance and uses the built-in app to report on the wearer’s progress. The smart device connects with Android or iOS via Bluetooth and notifies the wearer of incoming texts, calls, emails, calendar events, and social media. The strap can also be used to remotely control music playback on one’s phone. Technologically forward and practical, the lifestyle accessory stores up to five days’ worth of power and recharges via mini-USB.