Brathwait Watches is an online company selling directly to the consumer in order to offer the greatest-quality product at the lowest price. The company is even transparent about the cost of each watch part and the total markup. For instance, they disclose that their $150 watch costs them approximately $75 to make and would cost $500 from a traditional company. Their model is clearly a win-win for the brand and their buyers.

Brathwait’s slim wristwatches are made of top components such as a three-hand Swiss movement and a sapphire glass. The timepieces also make use rose gold plating to cover the stainless steel case, the indices, and the strap buckle. Each material increases the beauty and functionality of the timepiece, making a Brathwait an investment one will hold onto.

Designed according to the golden ratio, the watches have a precise yet natural elegance. The designs are unisex and adjustable so that they are “one-size-fits-all.” Currently, all of the styles are plated with rose gold. Nonetheless, shoppers do get to have their choice of a jewel-toned NATO strap or one of tanned Italian calf leather. Find the watch that works for you in Brathwait’s webshop.

 

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Holly

Holly is a poet from Kentucky. She grew up first in a Sears house, then on a farm. She studied English and Gender Studies at Mount Holyoke College and moved to Manhattan for love. As an occasional jewelry-maker and museum patron, Holly favors wearable and functional design but is eager to see work that challenges her aesthetics. Read more and connect by visiting her blog, Twitter, and LinkedIn.

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