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The Apartment Store is alive-work interior design by the Italian furniture brand Lago. Recently launched in Saigon, the inaugural project places a retail outlet inside an apartment on the 31st floor of the V3 Sunrise City Tower. Homey yet impressive, the setup saves the shopkeepers a hectic commute and offers sweeping urban views rarely seen from even the most glamorous of department stores. The first apartment store in particular showcases Lago furnishings in context, so that customers can easily imagine how the products would look in their own private space.

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