Norse Projects Men’s SS16 Collection

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Scandinavian minimalism and cool urban vibes combine perfectly in the new collection for spring/summer made by Danish brand Norse Projects. The designs are clean and minimal, with some clever details adding more style and creativity, from the subtle military accents to concealed buttons and triple needle stitching. You can find jackets for both rainy and sunny weather, dyed knitwear, t-shirts, as well as twill shirts and shorts. There’s a practical and lightweight backpack that can fold into its own front pocket; it provides plenty of space for a laptop or books and it’s made from nylon to keep away the rain. The materials vary from Italian cotton and twill to 100% merino wool and waterproof PVC. The color palette features light gray, beige, ocean blue, and black, with brighter orange or red Normandy stripes adding a touch of vibrancy to the overall subdued and elegant collection. Norse Projects frequently collaborate with artists to create unique apparel, and for this range they invited London-based illustrator Daniel Frost to design t-shirts that feature drawings of Copenhagen. Perfect for the chilly spring evenings and warm summer afternoons, the collection will suit men looking for urban style and functionality in high quality clothing. You can browse through the items here.

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