You’re here. Because you love design. Architecture. Beautiful and functional objects as well as spaces where refined style meets comfort. Art and creativity. Discovering the world – and even parts of yourself – while riding solo on two wheels. New experiences. Traveling to different places, cities, countries. Exploring the wilderness of nature or of bustling urban jungles. Enjoying awe-inspiring moments, whether on the top of a snow-covered mountain or in front of a painting installed on the white wall of an art gallery.
The truth is, there are always new things to see, to do, to savor. Things worth remembering. The world awaits. Now let us take you there.
What better way to start this new journey than with an event that celebrates Scandinavian design?

Olivia Öberg

For design lovers, Stockholm Design Week is a great way to discover the latest in Scandinavian design. For travel lovers, Sweden’s capital is a must-visit place.

Launched in 2002, Stockholm Design Week is the Scandinavian version of Milan’s Salone del Mobile. In 2017, the week begins on the 6th of February and ends on the 12th. If you decide to go, you’ll be one of the 50,000 visitors from 60 countries. Initiated by Stockholm Furniture & Light Fair, the event brings together designers and design lovers, architects and journalists in a seven day long show filled with minimalist furniture, creative lighting, gorgeous fabrics, and plenty of innovations. This year, the guest of honor is Spanish designer Jaime Hayon, hailed by Time magazine as one of the 100 most relevant creators and by Wallpaper as one of the most influential designers. He blends art and design in exciting products that range from seating to watches. Especially for this event, Hayon will create an installation which displays a cross-section of some of his creations.

Åsa Persson

The exhibitions, lectures and shows are spread throughout the city in various venues, including galleries and cultural institutions, so it’s a great way to see a bit Stockholm at the same time. But you should probably take a day or two to explore this fantastic city. Because there’s a lot to discover. From the beautiful architecture to furniture shops with vintage pieces from the ‘50s and ‘60s (Frank’s Mood) or concept stores that host the best of contemporary Swedish design (Austere), you’ll never experience boredom here. And don’t forget to visit Stockholm Design District in Södermalm. It’s one of the coolest neighborhoods, not only in Sweden, but in Europe. Vintage stores, art galleries and good coffee shops galore.

Jaime Hayon

The capital is not just a design lover’s dream. It’s also filled with numerous gems for art lovers. Explore the longest art exhibit in the world – the famous subway system. Here, colorful murals will transport you into a wonderland you’ll dream about while commuting back at home. Visit Moderna Museet to see works made by established Swedish and international artists as well as by young, up-and-coming artists. Or the Fotografiska center that exhibits contemporary photography. You can also enjoy a delicious lunch at the museum’s top floor restaurant while admiring the waterways and cityscape.

And when the sun goes down, you can sleep in one of the beautifully designed rooms at the Miss Clara Hotel, a boutique hotel we previously wrote about here, stay in Stallmastaregarden, which has a history going back more than 350 years, or fall asleep in one of the city’s many floating boat hotels. Then wake up refreshed, ready to let this spectacular city amaze you all over again. Eat a traditional breakfast at Bakverket. Have lunch at Prinsen, where many local artists and writers drop by to enjoy Swedish food combined with French influences.
Remember to also visit Skansen. Opened in 1891, it’s the first open-air museum and offers a glimpse into five centuries of Swedish history as seen through traditional rural culture. And don’t miss Ostermalms Saluhall, an indoor market opened in 1888 named “The world’s 7th best food hall”. Now it’s located in a temporary hall at Östermalmstorg while the main market undergoes renovations to recreate the original star-shaped floor plan. But you’ll find the same delicious food, wine and fresh produce as well as a range of restaurants, coffee shops and family-owned stores.

For design lovers, Stockholm Design Week is a great way to discover the latest in Scandinavian design. For travel lovers, Sweden’s capital is a must-visit place. Whether you’re part of the first group, the latter or both; whether it’s this year or the next, we hope we’ve inspired you to go there.

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