Back in the early 1970s, Land Rover presented the original Range Rover as an exponent of “exemplary industrial design” at Louvre in Paris. Fast forward to 2017, and the company recreates that special moment with the new Range Rover Velar. Revealed at the Design Museum in London, the car stands out even among the brand’s other sleek designs. As part of the ‘Reductionism’ exhibition, the vehicle illustrates the concept of simplification in order to uncover true beauty and quality, its striking accents only enhancing the minimalist charm.

The refined design features elegant, flowing curves and clean lines, with sharp, precise accents at the rear. Unsurprisingly, the attention to detail is impressive. Burnished copper detailing on the fender vents headlights and front bumper, ultra-slender LED headlights, and flush retractable door handles. Inside, Velar features an innovative and sustainable premium textile upholstery developed together with high-quality fabric designer and manufacturer Kvadrat. But the centerpiece of the interior is the state-of-the-art Touch Pro Duo infotainment system. It comes with two touchscreens and an intuitive interface, allowing users to control features with the touch of a finger.

The fourth member of the Range Rover family comes with a choice of five engines. They range from environmentally friendly to extra powerful; an extra engine will also join the lineup later this year. If you’re in London, you can admire the Velar in person at the Design Museum until 5 March. Or you can drop by the Geneva Motor Show 2017 from 9 to 19 March. Photo credits: Land Rover.

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